Copywriter
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Haribo

When HARIBO wanted to refresh its social media presence as a top candy brand, Barkley created the bite-sized, bingeable content “Chewy Channel” on IGTV. Every month a new episode brings a sweet snack to IG feeds across the globe.

When Barkley helped HARIBO refresh its social media presence as a top candy brand, I got in on a chance to create some bite-sized, bingeable content for “Chewy Channel” on IGTV.


 IGTV

Be My Goldbear resulted in a 158% increase in views, compared to previous Chewy Channel episodes.