Tire Rack simplifies the task of tire buying by cutting out the Middleman with online shopping and free shipping.
But how does the Middleman feel about being done away with?
Our Middleman has chosen to fight back, and prove to Americans getting rid of the middle is wrong.
Middleman attempts to prove to Tire Rack that America simply cannot function without its middles.
With every online order comes the obsessiveness over tracking your shipment.
Tire Rack will let you track it, but can you prevent the Middleman from messing with your delivery?
There's no better place to exploit America's hypocrisy than at the most famous middle of all time.