When COVID-19 hit, Planet Fitness was forced to close over 2,000 clubs, serving over 15 million members. We took on the biggest fitness barrier in history and started a movement to keep the world moving. United We Move, a series of free “work-ins” with celebrity guests and Planet Fitness trainers aired daily on Facebook Live. Since its launch, we’ve had more than 208 million people, from 39 countries and all 50 states join us in staying healthy and happy.
Our campaign resulted in more than 530,000 new app downloads and over 400,000 new social followers.
We’ve now had more than 300 million impressions, aired over 300 work-ins and launched a new digital subscription with exclusive content.
But did all this really help during the pandemic? Yes.
Did it win anything?Yes. You bet.
View all Planet Fitness Home Work-Ins here. Features: Today Show, USA Today, and Fox Business.